12
February
2018
|
01:00
Europe/London

BeanBoozled Gets Downright Despicable in a Special Minion Edition

Two New Humorous Flavour Pairs Debut

Jelly Belly Candy Company is excited to launch a special line of BeanBoozled® Minion Edition jelly beans featuring two unique flavour pairs, now available in a variety of packages, including a 45g Flip Top Box, 54g bag and the 95g Spinner Tin with a spin wheel on the top. This is the first licensed partnership for the BeanBoozled brand.

Illumination and Universal Pictures’ Despicable Me franchise is known for its sweet and subversive Minions. Jelly Belly captures the mischievous nature of Illumination’s Minions with a special selection of BeanBoozled flavours, including two new look-alike pairs. Illumination’s Minions love Bananas. That is why classic BeanBoozled favourite Pencil Shavings is back and paired with Ba-na-na in this special edition. New to the weird and wild selections is a flavour inspired by Despicable Me character Dr. Nefario and his most memorable gadget, the Fart Gun: in this edition, Jelly Belly pairs delicious Green Apple with deplorable Minion Fart.

Look-alike flavour pairs in this special edition include Minion Fart or Green Apple, Pencil Shavings or Ba-na-na, Barf or Peach, Booger or Juicy Pear, Canned Dog Food or Chocolate Pudding, Caramel Corn or Mouldy Cheese, Dead Fish or Strawberry Banana Smoothie, Rotten Egg or Buttered Popcorn, Spoiled Milk or Coconut, and Stinky Socks or Tutti-Fruitti.

Consumers all over the world are taking the BeanBoozled Challenge. The line consists of ten pairs of identical looking Jelly Belly® jelly beans with very different flavours. One could be delicious while the lookalike is frightening, but there is only one way to find out.

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About BeanBoozled:

Jelly Belly dares the bravest sweets lovers, pop culture enthusiasts and foodies to try their luck with look-alike pairs of jelly bean flavours. Each colour is either a delicious flavour or a wild one. Is it Peach or Barf? Is that Tutti-Fruitti or Stinky Socks? There’s only one way to find out! With more and more fan videos uploaded online every day, the BeanBoozled® Challenge is a cultural phenomenon. BeanBoozled jelly beans are certified OU Kosher and are free of gelatine, gluten, fat and dairy. Follow the brand on Instagram.

About Jelly Belly Candy Company:

Jelly Belly Candy Company was founded in 1898, and began making Jelly Belly® jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the confectionery-making family. Jelly Belly beans are gluten free, dairy free, gelatine free, peanut free, azo-free and certified OU kosher. For more information, visit www.jellybelly.co.uk. Connect with the company online in the UK on Facebook, Instagram and Twitter.

About Universal Brand Development:Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. For more information visit: www.universalbranddevelopment.com.

Media Contact:

Amy Kimber  | Bottle PR

01865 770381| jellybelly@wearebottle.com