1) Eating too many jelly beans at once

Would you dip a stick of liquorice into strawberry jam while sipping a Margarita? Well probably not on a normal day (when things are going reasonably well, broadband not down and you've not broken your diet for the upmteenth time that week). So, why would you (on a normal day) eat a handful of Jelly Belly® jelly beans without considering the combination? Do try to enjoy each Jelly Belly bean by itself to truly savour the flavour. You'll be glad you did. Then you can create thoughtful flavor combinations like Buttered Popcorn and Blueberry to make a nice Blueberry Muffin. There are lots of other flavour combinations to try.


2) Eating crunchy beans

Crunchy jelly beans are OLD jelly beans. Jelly Belly beans are meant to be chewy, tender and filled with flavour. If it’s hard to bite down on your beans, you most likely have old jelly beans in your hand, toss them out and restock.


3) Getting tricked by cinnamon

Even bean-eating experts get tricked by Cinnamon Jelly Belly beans, so we’ve come up with a simple test before you pop that unassuming red jelly bean in your mouth: Take the bean between your thumb and index finger and give it a squeeze – just enough to crack the shell. Jelly Belly beans are flavoured both in the sugary shell and center, so you can guess the flavour by the aroma. Problem solved.     


4) Assuming black jelly beans are ALWAYS Liquorice

You’ll never know what you’re missing if you don’t take a risk now and then. That black jelly bean may not always be Liquorice; it could be a deliciously ripe Wild Blackberry! The Wild Blackberry Jelly Belly bean is a very dark purple color that is easily mistaken for the black Liquorice jelly bean. Use the squeeze test from #3 if you’re still not sure.


5) Sticking to old habits

Sure, hold on to your favorites, but with more than 100 different flavours of Jelly Belly jelly beans, you can afford to be adventurous. Take a chance and discover flavors like Mango, Pomegranate, Orange Sherbet or Pink Grapefruit. You never know which flavour will be your next favorite.