BeanBoozled 5th Edition Debuts, Features Two Outrageous New Pairings For Brave Jelly Belly Fans
Dirty Dishwater and Stink Bug join the wacky flavour line-up, putting a bold new spin on the popular challenge
More laughs and funny faces are sure to come as Jelly Belly Candy Company debuts the 5th Edition of the BeanBoozled® Collection of jelly beans. These new lookalike trickster jelly beans may look similar, but their flavors could not be more different. Consumers all over the world are taking the BeanBoozled Challenge and taking their chances on eating a delicious or disgusting Jelly Belly bean flavor. The BeanBoozled 5th Edition line introduces two new flavour pairings to its daring mix: Dirty Dishwater and its lookalike Birthday Cake, and Stink Bug with its identical partner Toasted Marshmallow.
The 100g BeanBoozled Spinner Gift Box, 45g Flip-Top Box, and 54g Grab & Go® Bag will be available in September. New flavours are inspired by real-world experiences. Dirty Dishwater calls to mind the smell of dirty dishes soaking in soapy water with a hint of a moldy sponge. The Stink Bug flavor brings to life the unmistakable smell emitted by this troublesome insect as a defense mechanism.
BeanBoozled 5th Edition includes 20 flavours of jelly beans: 10 are weird and wild flavours that look identical to 10 classic and delicious flavours. There is only one way to tell the twin beans apart – take a bite! Will it be delicious or vicious?
The 5th Edition BeanBoozled flavour pairings are:
Dirty Dishwater/Birthday Cake – NEW
Stink Bug/Toasted Marshmallow – NEW
Rotten Egg/Buttered Popcorn
Canned Dog Food/Chocolate Pudding
Dead Fish/Strawberry Banana Smoothie
Originally introduced in 2007, the BeanBoozled Collection’s popularity skyrocketed in 2013 with the launch of the line’s 3rd Edition. Discovered by YouTubers who took to their channels with BeanBoozled® challenge videos, this pop culture sensation can be seen in more than two million hilarious user-generated online videos, with hundreds more added each day.
Consumers can also use the free BeanBoozled mobile app to play BeanBoozled and challenge friends. Take the BeanBoozled Challenge anytime, anywhere with a virtual spinner and a proprietary video program that lets friends play together remotely through a video feed. The BeanBoozled Mobile App is available on the App Store® and Google Play.
Jelly Belly dares the bravest candy lovers, pop culture enthusiasts, and foodies to try their luck with look-alike pairs of jelly bean flavours. Each colour is either a delicious flavour or a wild one. Is it tasty Berry Blue, or Toothpaste flavour? Is that Tutti-Fruitti, or Stinky Socks? There’s only one way to find out! With more than two million fan videos already uploaded to YouTube, the BeanBoozled Challenge is a cultural phenomenon. BeanBoozled jelly beans are certified OU Kosher, and are free of gelatine, gluten, fat and dairy. Follow the brand on Instagram.
About Jelly Belly Candy Company:
Jelly Belly was founded in 1898, and began making Jelly Belly jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the confectionery-making family. Jelly Belly jelly beans are certified OU kosher, vegetarian, and free from gelatine, gluten, fat and dairy. For more information, visit www.jellybelly.co.uk. Connect with the company online in the UK on Facebook, Instagram and Twitter.