What makes Jelly Belly jelly beans unique and how are they made? Here are the answers to these and other frequently asked questions.

1. What makes Jelly Belly beans different from other jelly beans?Jelly Belly jelly beans differ from ordinary jelly beans because of their authentic and intense flavours, the number of flavours, the smaller size and the brilliant colours. Developed for the sophisticated palate, most Jelly Belly flavours use natural ingredients whenever possible to flavour the beans, i.e., real chocolate, and coffee essence and fruit purees like strawberry, pear and cinnamon.



2. Is Jelly Belly the first of its kind?

Yes, Jelly Belly is the first jelly bean to blend natural flavours into the heart of the bean.Traditional jelly beans have no flavouring in the centre. Jelly Belly is “the original gourmet jelly bean.”®


3. How many different Jelly Belly flavours are there and what are they?

There are fifty official flavours made year round. Test - or rookie - flavours are introduced regularly to the Jelly Belly consuming public. Depending on their popularity they enter the fifty official flavours lineup or are dropped in favour of new trials. At any one time however, there are over 100 different flavours of Jelly Belly jelly beans.


4. How are flavours tested?

Before an introduction, a new Jelly Belly bean is subjected to a Critic Session and Tasting Party. These sessions bring top management and employees together to submit opinions. The proposed new Jelly Belly bean is rated by flavour, colour, texture of the centre, appearance and thickness of the shell. When we reach an enthusiastic consensus of opinion, we release a new flavour to the public.


5. When were Jelly Belly jelly beans invented?

Jelly Belly beans first appeared on the shelves of fine candy stores in 1976. They are now sold in 65 countries around the world.


6. Were Jelly Belly beans immediately successful when they were first introduced?

When introduced in 1976, Jelly Belly beans were an instant success in the marketplace. President Reagan’s fondness for Jelly Belly is well documented and they have become the favorite of many famous personalities from journalist Larry King, musician Phil Collins and actor Demi Moore. They were also the first jelly beans in outer space! Jelly Belly accompanied the astronauts which included Sally Rider (the first American woman in space) on their voyage in space shuttle Challenger in 1983.


7. How were Jelly Belly beans invented?

A Los Angeles candy distributor had an idea for a new breed of jelly beans made from natural flavours. A phone call to Herman Rowland, president of Herman Goelitz Candy Co. (now Jelly Belly Candy Company) intrigued the candy maker. The company had been successfully making jelly beans since 1965, but this was something entirely new. Our master candy makers went to work and came up with eight flavours in a small bean packed with intense flavour in the centre and the shell. The “original gourmet jelly bean” was born.


8. Is there any special way to eat a Jelly Belly?

Yes! The flavours are so dramatically different that we recommend you eat one at a time to discover the true flavour of each and every Jelly Belly bean. You can also creatively mix complementary flavours for a real gourmet treat. Create a recipe for yourself or sample the tried and tested favourites: 2 Lemon + 2 Coconut = Lemon Meringue Pie1 Cappuccino + 1 Buttered Popcorn + 1 French Vanilla = Coffee Cake2 Cotton Candy + 2 Lemon = Pink Lemonade


9. How many calories are in a single Jelly Belly bean?

There are approximately 4 calories per bean, or about 100 calories per single serving ounce. They have no fat content. Jelly Belly beans offer a satisfying burst of flavour for modest calorie investment.

10. How many Jelly Belly beans are produced a day?

About 2,000,000 Jelly Belly jelly beans are produced in just one hour.













11. Are tours of the factory offered to the public?

500,000 visitors take the free tour of our state-of-the-art plant in Fairfield, California each year. Tours are given on a first come basis daily from 9 a.m. to 4 p.m. except holidays, April 1 and the last week in June through the first week in July.

12. Are there any flavours which outsell the rest?

Currently, Very Cherry, Buttered Popcorn, Liquorice, Juicy Pear and Watermelon are at the top of the hit parade worldwide. Tastes also vary by country. In the UK Very Cherry is the most popular flavour but Blueberry and Tutti Fruitti are closing in fast. Japan's favourites are Lemon Lime and Pineapple while in Australia they are Tutti-Fruitti and Buttered Popcorn. Mexico loves Green Apple and Piña Colada best. We continue to make a large variety of flavours because it has been an important element to the popularity of Jelly Belly beans--people love to select their favourite flavours.

13. When did former President Ronald Reagan first become a customer of the Jelly Belly Candy Company?

In 1967, when he became governor of California, President Reagan began eating regular “pectin” jelly beans made by Jelly Belly Candy Company (formerly Herman Goelitz Candy Co.) in order to help him kick the pipe-smoking habit. In 1976, he was one of the first to switch to Jelly Belly beans.













14. How many Jelly Belly beans went to the Inaugural ceremonies in January 1981?

Three and a half tons of Jelly Belly beans were shipped to the White House for the Inaugural festivities. Blueberry, one of the most popular current flavours, was invented especially in honour of President Reagan’s inauguration so he could have red, white and blue beans.

15. What is Jelly Belly Art?

Large scale mosaics are made from Jelly Belly beans into portraits of American classics.The art was originally the brainstorm of San Francisco artist Peter Rocha, who was entranced by the brilliant colours of the beans.The Jelly Belly Art calling has since been taken up by other artists, including Peter’s nephew, Roger Rocha and latterly Kirsten Cummin. Here in the UK, Malcolm Wright is our magical Jelly Belly artist.



Jelly Belly Jelly beans are free-from fat, wheat, gluten, gelatine, dairy and peanuts. Each one contains just 4 calories and they are suitable for vegetarians. They carry OU Kosher certification and are Halal compliant. Jelly Belly jelly beans are available in all the best confectionery shops and department stores as well as Waitrose, Tesco and Sainsbury. The full range is available at