Flavour meets feeling in new Mixed Emotions Collection of Jelly Belly jelly beans

Whether you’re having a happy day or an angry one, there is a Jelly Belly® jelly bean for everyone in the new Mixed Emotions Collection. Favourite flavours of Jelly Belly beans are paired with an emotion, and finished with the imprint of a corresponding face to show off those feelings. Five flavours will be available this August, giving confectionery lovers everywhere a new way to express themselves.


“We’ve toyed with connecting feelings and flavours in various ways in the past,” explained Rob Swaigen, vice president of global marketing for Jelly Belly. “Emojis are a big part of how we communicate with each other through text, social media and in email, and their popularity gave new life to this idea.”



Traditionally, Jelly Belly jelly beans are stamped with the Jelly Belly name in white food colouring. In the Mixed Emotions Collection, instead of the logo, the Jelly Belly beans are stamped with a matching face to represent one of five feelings:


  • Happy tastes like refreshing Lemon on a sunny day
  • Playful teases the taste buds with Sour Apple
  • Angry sears like Hot Cinnamon
  • Sad envelops you in Berry Blue
  • Love warms the soul with Bubble Gum






In keeping with the Jelly Belly tradition of thoughtful flavour experiences, enjoy each flavour individually, or combine to create your own delicious mix of emotions.

The Mixed Emotions collection launches with a variety of packages, including snackable and shareable bags.

These are available at


Notes to editors:

Flavour Menu:

  • Lemon = Happy (yellow)
  • Sour Apple = Playful (light green)
  • Bubble Gum = Love (pink)
  • Berry Blue = Sad (blue)
  • Sizzling Cinnamon = Angry (red with orange speckles)


Available Packages:

  • 28g bag sized for snacking
  • 60g Grab & Go bag well suited for sharing

For further information on images, please request from the below press contacts.

About Jelly Belly:

Jelly Belly was founded in 1898, and began making Jelly Belly jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the confectionery-making family. Jelly

Belly jelly beans are certified OU kosher, vegetarian, and free from gelatin, gluten, fat and dairy. For more information, visit Connect with the company online in the UK on FacebookInstagram and Twitter.

Press contact

Amy Kimber

Bottle PR

T: +44 (0)1865 770381