Jelly Belly Expands Famed Line, Unveils All-New Harry Potter™ Licensed Confections

New Chocolates, Gummies and Packaging Available this Autumn

The magic continues with the newly expanded and redesigned Harry Potter inspired collection from Jelly Belly. Jelly Belly Candy Company in partnership with Warner Bros. Consumer Products is thrilled to debut new chocolate and gummi confections inspired by Harry Potter, along with new Chocolate Frog collectible cards and a wild new Bertie Bott’s Every-Flavour Beans Gift Box.

Designed with Harry Potter enthusiasts in mind, seven new series-inspired chocolate and gummi sweets join the popular line. Additionally, the new Bertie Bott’s Every-Flavour Beans Gift Box offers fans of all ages the experience of selecting from only the unusual jelly bean flavours such as Black Pepper and Earwax. Collectibles stickers and trading cards in select packages await inside this amazing new collection of chocolates, gummies and Jelly Belly beans.

Confections in this line now include:

NEW Chocolate Wands

  • 42g chocolate wand replicas of main characters, Harry Potter, Albus Dumbledore, Hermione Granger or Ron Weasley.
  • Includes a sheet of spells fans will recognize from the series.
  • Shipping to retailers in cases with two six-count caddies.
    • Sold in caddies by character with Harry Potter and Albus Dumbledore sold in dedicated cases, and Hermione Granger and Ron Weasley sold in a mixed case.

NEW Chocolate House Crests

  • Each Gable Box package includes four 28g chocolates with crisped rice, moulded in the shape of each Hogwarts House Crest.
  • Available in 12-count cases.

NEW Chocolate Creatures

  • Each package contains two mysteries inside:
    • A 15g chocolate with crisped rice, moulded in the shape of one of six creatures or pets inspired by the Wizarding World: Aragog, Crookshanks, Fang, Fluffy, Hedwig, Thestral.
    • The creature inside each package remains a mystery until the bag is opened.
    • One of six exclusive collectible stickers.
  • Available in a mixed 24-count caddy.

NEW Gummi Creatures

  • Features a 42g Gummi in one of four flavour combinations: Cherry/Lime, Cherry/Blueberry, Blueberry/Lime, Lime/Orange.
  • Available in one of five magical creatures or pets:
    • Fang, Fluffy, Buckbeak, Hedwig, Aragog.
  • Ships in 2/24-count mixed caddies.


Bertie Bott’s Every Flavour Beans

  • Available now in three packages:
  • 125g Gift Boxes
    • Filled with only unusual flavours such as Soap, Black Pepper and Dirt.
    • Flavours are packed into individual compartments.
  • Includes all 20 flavours ranging from delicious to

bizarre, featuring iconic flavours Candyfloss and Earwax.

  • 35g Flip Top Box and 54g Grab & Go Bag.
  • Includes flavour guide on each package.

Chocolate Frogs

  • Comes with a 15g milk chocolate frog with crisped rice.
  • Each includes a lenticular collectible card featuring legendary witches and wizards from the Wizarding World.
    • Cards feature new photorealistic images of some of the most iconic characters such as Gilderoy Lockhart.
  • Ships in 24 ct. mixed caddy.

Jelly Slugs

  • Chewy gummies in five intense flavours: Banana, Pear, Sour Cherry, Tangerine, Watermelon.
  • Available in a 56g Grab & Go Bag.

About Jelly Belly:

Jelly Belly was founded in 1898, and began making Jelly Belly jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family owned and operated by the fourth, fifth and sixth generations of the confectionery-making family. Jelly Belly jelly beans are certified OU kosher, vegetarian, and free from gelatine, gluten, fat and dairy. For more information, visit www.jellybelly.co.uk. Connect with the company online in the UK on Facebook, Instagram and Twitter.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes ground-breaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18)


Press contacts

Amy Kimber and Dominic Stephens

Bottle PR

T: +44 (0)1865 770381

E: jellybelly@wearebottle.com